How We Plan Campaigns
Most contractors who've run Google Ads before have the same story: money went out, clicks came in, and almost none of them turned into jobs. Usually that traces back to the setup, not the ads themselves. The campaign was pointed at cities, services, and search terms nobody checked first.
We start somewhere else.
Measuring demand before we spend
Before we build an account, we measure the market. For every city we're considering targeting, our team pulls the actual monthly search volume for the services that business offers, along with what advertisers are currently paying per click to show up for those searches.
We do this with an internal application built on the Google Ads API. For each target city, it resolves the location to a geographic target, then retrieves average monthly searches and top-of-page bid estimates for the relevant service keywords. The results come back to our team for review before anything gets built.
What the research decides
That data answers four questions we can't afford to guess at:
Which cities have enough demand to justify running ads at all, and which don't.
How to group services into campaigns and ad groups so budget isn't spread thin across unrelated searches.
What to set as opening bids and daily budgets, based on what clicks in that market actually cost.
Which search terms to exclude as negatives, so spend doesn't leak into searches that never become jobs.
Building and managing the account
Once the research is done, we build the campaign in Google Ads and manage it from there. The same geographic targeting from the research is applied to the live campaign, so what we measured is what we're bidding on. From launch onward we review search terms, bids, and budgets against the jobs actually booked, and shift spend toward the cities and services that produce them.
How we handle this data
The application is internal to Leadsyde LLC. It's used only by our own staff and contractors, it isn't sold or made available to clients or any third party, and no data retrieved through it is redistributed. Research is used solely to build and manage the advertising accounts we run for our clients.
Want to know what demand looks like in your market? Book a free 15 minute consultation and we'll walk you through it.
